On 19the December 2016, the 8th Company Annual Conference of Uniasia Group with theme of “Uniasia Age” was held at Dongguan Jiahua Hotel. Mr. Hu Xingguo (Chairman of Uniasia Group), Mrs. Wu Zhiqing (the CEO) and several thousand Uniasia employees, and many important guests at home and abroad, had a get-together in Dongguan and participated in such conference. At the conference site just like as the time travel passage, the guests on the spot took “splendid” train of Uniasia Group and jointly traveled to “Uniasia Age” in 2017.
Looking back to the year of dram, striving toward the Uniasia age
The theme of the annual conference of Uniasia Group is “Uniasia age”. In fact, early at the group strategy meeting held in this October, Chairman Hu Xingguo has put forward such grand prospect, and Uniasia has put its own strategic goal at the age height. Uniasia age is a great strategy that has been prepared, conducted and generally arranged for many years. The Group addresses itself to the grand goal that the Group will become the leader of natural cosmetic and practice the brand internationalization for Uniasia to create an age, and this also the theme and strategic ideas throughout the Uniasia age.
At the opening speech for the evening party, Chairman Hu Xingguo said that, many enterprises develop with difficulties in 2016, but Uniasia still achieves fine performance. Chairman Hu expressed that, Uniasia practices the structural reform of the supply side put forward by President Xi, namely structural adjustment is pushed with the reform method from such levels as quality improvement, R & D and innovation and so on, the adaptability and flexibility of supply structure for the demand change are improved, total factor productivity is improved. In this way, consumers’ demands can be better met, and sustainable and healthy development of the Group and brands can be promoted. “Putting forward the Uniasia age, we not only need courage, and more need wisdom. We are confident to become one of national brands, and we also have strategy to forge the national brand.”
Hu Xingguo, Chairman of Uniasia Group
Looking back to 2016, in this year, Uniasia has obtained many proud achievements. Meifubao declared to comprehensively settle down at the first-tier department stores, the brand style is transformed with entirely-new strategic layout; Franic got the naming right for top-grade song program-New Song in Chin, and presented the great communication influence; Seeyoung became the sales champion of washing and care products at whole network in 11th November battle; Youya advertisement was broadcast at the main satellite TV, and deeply cooperated with important media for publicizing the brand; MOR single product flagship store have been opened at Melbourne and Sydney, and have won great recognition and favors from the customers. In addition, by virtue of the force of IBM (an top-grade consulting company in the world), the Group has introduced SAP management system, furthers enhance the integration of industrialization and informatization of the Group, and the Group has won the honorable tiles of “pilot project of intelligent manufacturing in Guangdong Province in 2016” and “pilot for integration and innovation of Internet and industry in Guangdong Province in 2016”; at the same year, the Group has won the honorable title of CCTV “national brand”, and became the only one enterprise winning such honor in the cosmetic industry.
Since 1990, the Group has developed up to today. Uniasia has been persisting in and working at the first line of the industry and has continuously made innovation. Mrs. Wu Zhiqing, CEO of the Group, expressed with emotion that, Uniasia has developed for 26 years, youth will pass, but the dream will be more splendid. Just for making the dream to further becoming reality, in recent years, Uniasia Group has executed the high-voice strategy. CEO Wu held that, providing the preliminary base for the brand and forging the brand popularity is the important step for helping the terminals to achieve good sales. “Brand building is closely related to communication, different characteristics of various media can provide more assistance for the brands.” CEO Wu expressed that, as the national and official media, CCTV has larger coverage and higher credibility, “we believe that national platform can help the national brand, which will further realize the dream in Uniasia age.”
Wu Zhiqing, CEO of Uniasia (picture above)
Forging the national brand, illustrating the blueprint of the age
At beginning of this November, CCTV formally disclosed the list of the industry leaders that are incorporated into “CCTV national brands”. As the only one cosmetic enterprise, Uniasia got the golden medal of “national brand”. “National brand program” is an important plan of CCTV, the purpose is, with the best and strongest communication resource matrix, to select the top-grade brands that can most represent the national image, have the greatest competition force and have the greatest development prospect, and take the adventurous position in global competition. Mr. Ren Xuean, the director of CCTV advertising operation and management center, in person came to the conference with the theme of “Uniasia age”, in the spot address, he disclosed the deep relation between Uniasia and the national brand. “In my opinion, in this November, we will determine that Uniasia will be one of the national brand program and this is very correct decision.” Director Ren frankly said that, in term of the rigid indicators for selecting the national brands, as the only one cosmetic enterprise, Uniasia’s incorporation into the list is based on its actual achievements. “Uniasia’s incorruption into the national brand program will be a new march for the Group. The national brand program will integrate the all resources of CCTV (including the online, offline, valued and invaluable resources) to provide assistance for development of Uniasia.”
Ren Xuean, the director of CCTV advertising operation and management center (picture above)
Shouldering the important mission of “national brand”, the new march of 2017 will be started. By virtue of the annual conference, Uniasia strongly declared its confidence to become the leader of natural cosmetic and the decision to become an enterprise practicing the brand internationalization to the world. During the development for nearly 30 years, Uniasia’s persistence and innovation at R & D, production and management levels have been witnessed by the industry counterparts. Presently, the giant in this industry will cry for the more prosperous future with its greater vigor.
Cheng Yingqi, Vice Marketing President of Uniasia Group (picture above)
Sworn by the leaders of various brand marketing business centers of Uniasia Group (picture below)
As the first year of Uniasia age, in 2017, for the new strategic blueprint of the Group, five major brands will own more clearer roles and many important activities will be held for support. Meifubao and Pinguan Media have reached strategic cooperation to forge the new industry height; Australian Franic product series will be pushed soon, and the products have obtained cosmos organic certification of EU;Seeyoung will innovate the variety layout, the market share will be strongly expanded with one important upgrade and two new products appeared in the market, and will continuously lead the new development trend of silicone oil free head skin care; Youya essential oil series will appear in the market colorfully, and lead the new tide of essential oil skin care in the industry; MOR single product flagship stores will be successively settle down in such 15 countries as China, Australia, USA, Japan, France, UK, Spain, Italia, Malaysia, Sri Lanka, United Arab Republic and so on. Be on the tiptoe of expectation, in the next year, Meifubao, Franic, Seeyoung, Youya and MOR subject to Uniasia will jointly participate in CBE Shanghai Beauty Expo, this will be the first show for the five major brands to collectively appear in the industry grand event.